Professional Summary
I’m a Lead Product Designer focused on building clear, scalable digital product experiences for SaaS and B2B platforms. Designed end-to-end—from problem discovery and UX strategy to UI design, prototyping, and developer handoff.
Created token-based Design Systems and efficient design workflows that improve product delivery speed while keeping usability and consistency strong. My approach combines UX clarity, product thinking, and strong execution with clean interface design.
With 10+ years of multidisciplinary design experience, I’ve worked across product design, UX/UI, industrial design, and 3D technologies. This background helps me connect system-level thinking with practical product impact. *Detailed portfolio will be sent upon request
Education
Experience
PRODUCT DESIGN CONSULTANT
Freelence
2024 - Present
Key Responsibilities & Duties
Skills: UX Design, UI Design, SaaS Design, Mobile App Design, Design System Architecture, AI-Assisted Design (Figma, Framer, Midjourney, Gemini, Grok, OpenAI)
Contract-based Lead Product Designer partnering with startups and product teams to deliver scalable UX strategies, improve product usability, and accelerate design delivery. Focused on SaaS, mobile experiences, and conversion-driven product design.
Improved mobile payment conversion by 60% by redesigning the critical transaction flow and simplifying cognitive load.
Built a responsive, token-based Design System for a European telecom SaaS product; enabled full Figma scalability and dark mode automation.
Designed and launched a VPN mobile app from 0→1 (brand identity, UX architecture, UI system, developer handoff).
Cut delivery time by 30% introducing reusable UX patterns and component-based workflows.
Collaborated with founders and PMs to align design with roadmap KPIs and growth metrics.
PRODUCT DESIGN LEAD - MANAGER
Deloitte Digital
2017 - 2024
Key Responsibilities & Duties
Spearheaded the redesign of a flagship SaaS platform, resulting in a 20% boost in retention.
Created and implemented a comprehensive design system used across 2 product teams, reducing design-to-development cycle time by 40%.
Designed a mobile-first e-commerce platform that increased conversion rates by 30%.
Conducted heuristic evaluations, usability tests, and A/B testing, uncovering critical friction points and driving a 15% uplift in click-through rates.
Led user research initiatives, synthesizing insights from over 60 interviews to prioritize roadmap features and inform data-driven improvements.
Collaborated closely with developers to deliver pixel-perfect interfaces and seamless user experiences across devices, reducing onboarding time by 50%.
Designed and delivered interactive prototypes for client pitches.
Mentored and led a team of 2 junior designers, fostering skill development, improving team efficiency, and ensuring alignment with business goals.
Selected Projects
Product Designer
Previous Work Summary
2010 - 2016
Key Responsibilities & Duties
Responsible for a wide range of design tasks and projects, including 3D modeling, scanning, printing, animation, rendering, and graphics design. Also skilled in sketching and ideation techniques, and had experience developing solutions to meet specific needs and requirements. Overall, able to bring a combination of technical expertise and creative thinking to my work, helping clients to achieve their design goals and objectives.
Skills: 3D Modeling · 3D Animation · 3D Rendering · Product Ideation · 3D Printing · Graphic Design · Creative Problem Solving · 3D Scanning
Events
Mercedes Hackathon
Brainstorming Mentor
Fiat Hackathon
Brainstorming Mentor
Awards
Stevie International Business Awards 2024
Promena - E-Procurement Webapp (Saas)
Golden Spider Tech Prizes 2024
Ministry of Trade E -Trade Platform (Saas)
Golden Spider Tech Prizes 2021
Ministry of Trade Smart Self-Trade Platform (Saas)